Our Story

Cross Arrow Coffee Co. wasn’t built just to sell coffee.
It was built to create something that lasts—and to set an example along the way.

The foundation of this company comes from years of service in the United States Marine Corps, where discipline, consistency, and accountability weren’t optional—they were the standard.

That same mindset carries over here.

The name Cross Arrow stands for direction.
Two paths, one purpose: keep moving forward.

This company is built for our daughters.
To show them that anything worth having takes work. That you show up even when it’s hard. That you don’t quit when things get uncomfortable.

And most importantly—that “I can’t” isn’t an option.

Every early morning, every late night, every order packed—it all means something. Because they’re watching how it’s done.

Cross Arrow is about responsibility.
About building something the right way.
About proving—through action—that you can do anything you set your mind to.

No shortcuts. No excuses.
Just forward.